Friday, 14 February 2014

How to Get Customers

First, find 5 to 10 machine shops that are pretty much 2 or 3 man operations.
Then, Along with a business card, drop off a small sample weld. (Be creative here) I knew a guy who would weld single edge razor blades together as his calling card. He pretty much sucked at welding other than that but the point is it impressed a lot of people... and it was memorable.
In marketing 101 they call this lumpy mail.
Another idea is welding some beer or coke cans together like in the pic above. How many other welding shops do you think left welded razor blades or welded aluminum cans with a business card? None!
I guarantee you none!
Leaving your business card does not work if it gets forgotten or tossed.


Anyway, these small machine shops usually have people who can weld but are not usually great welders.
They are machinists.
Their time is much better spent machining. When orders come in for intricate parts made from expensive materials and with thousands of dollars of machining required, They will gladly give you the welding work to keep their jack leg welder from screwing the parts up.
What machine shop owner wants to pay premium prices for materials and machining labor only to have an amateur welder cobble up the part by migging where he should tig and tigging where he should mig?
Now obviously, if you can’t weld razor blades or beer cans in the first place, you wouldn’t try that. (and you might even need to reconsider starting a welding business at all) But what about other objects?
What about two small pieces of diamond plate? Say 2 1-1 /2 inch squares so that it would be about the size of a business card?
You could even have your contact info etched on it. Don’t forget to run beads on the edges also. If this all seems too difficult then guess what? Don’t quit your day job.
You will need to be able to do this and more if you want your own welding business.
In fact, in my opinion you shouldnt  quit your day job until it starts costing you money by not being able to keep up with your own shops work.

Read more:  http://www.weldingtipsandtricks.com/starting-a-welding-business.html

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